Online sportsbooks exist in a very competitive market. New sportsbooks, in particular, have to attract new customers, while existing online bookies need to maintain their client base. All sites use betting offers to do this, including the best sign up betting offers.
It is the aim of this page to educate you all about betting offers and sign up betting offers in particular – what are they, what are the different types of sign up betting offers, and how you can get the most out of them.
| Bookmaker | Sign-Up Offer | Register |
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Get £50 In Bonuses | Visit site |
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Bet £10 Get £20 Surprise Bet | Visit site |
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Get 50% Back As A Free Bet Up To £35 + 10 Free Spins | Visit site |
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Bet £10, Get £30 In Free Bets | Visit site |
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Bet £10 Get £20 In Free Bets | Visit site |
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Bet £10 Get £30 In Free Bets | Visit site |
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Double The Odds On Your 1st Bet | Visit site |
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Bet £10 Get £10 In Free Bets + £10 Casino Bonus | Visit site |
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£30 Matched Free Bet If Your First Acca Loses | Visit site |
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50% Of First Day Losses Back As A Free Bet Up To £25 | Visit site |
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Bet £10 Get £40 In Bonuses | Visit site |
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Bet £10 & Get £50 In Free Bets For New Customers At Bet365 | Visit site |
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100% First Deposit Bonus Up To £50 | Visit site |
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Bet £10, Get £40 In Free Bets | Visit site |
What Are Sign Up Betting Offers?
Every single online bookmaker in the UK will have a range of betting promotions or offers – or at least the best ones do. Some will have sign up betting offers, but once claimed, punters do not have the option to enjoy further betting offers as, quite simply, they don’t exist.
The most common type of sign up offer at a betting site is the ‘bet something, get something’ deal. This means you have to bet a little of your own money and then be rewarded with the same amount of ‘free’ money to bet with as a reward.
Sadly, it is not always as easy as that, and all online betting offers UK including even the best sign up betting offers come wrapped in a tight package of terms and conditions. Understanding them can be tricky, but have no fear as we are here to explain all the common T&Cs associated with bonus offers, and how you can make sure you take all the necessary steps needed to claim online betting offers and to get them to work for you.
Who Can Claim Best New Betting Offers in the UK
You have to be at least 18 in the UK to gamble online, and you have to be at least 18 in the UK to claim the best new betting offers. Don’t try and open an account at any online bookmaker in the UK if you under 18, as you’ll have to prove your age to withdraw from the bookie and if you can’t prove you’re at least 18, you won’t be able to withdraw!
You will also need a residential UK address. Online bookmakers in the UK are licensed and regulated by the UKGC, and because of UKGC rules they can only accept customers who are residential in the UK. Don’t try and use a fake address when signing up for a UKGC-regulated online bookmaker as you’ll have to prove your residency when you want to withdraw.
How Betting Sign Up Offers Work
There’s typically a few hurdles to jump over in order for anyone to claim a betting offer. The first is, of course, for the punter to complete their registration at the site. This will entail the sharing of a few details including address, phone number and email address. They will also have to confirm that they are legally entitled to place bets at online sportsbooks in the UK.
Step two is the qualification step. This usually entails the registration of a payment method (which, 99 percent of time, would have to be a UK-issued debit card), and a customer-made deposit. There will be a minimum deposit requirement.
The third step – although this is not necessary for ALL betting offers – is the placement of a bet. This too with have ‘minimum’ considerations to the value of the bet, and the odds at which the bet is placed. There will typically be a time factor too, as punters cannot complete their registration at a site and then expect to qualify for your bet offer six months down the line.
The final step is the award of the betting sign up bonus. Once in someone’s account, further restrictions will typically apply, such as minimum odds and an expiry period.
Below we explain the unique factors governing some extremely common UK sportsbooks betting sign up offers.
- Free Bets
The term ‘free bets’ is not to be confused with ‘free money’. If you are awarded a free bet it cannot be withdrawn, and you can only use it for betting. Also, should your free bet be a winning one, you will be unable to withdraw the stake as you would with a bet placed with your own money.
- Bet X & Get X Offers
This is the most common type of betting offer. You are required to deposit (typically using a debit card) a minimum amount of money, and then place a minimum value bet at minimum odds within a specific timeframe. One that has all been achieved, a free bet of similar value is awarded, with the usual terms and conditions attached.
- No Deposit Free Bet Offers
This type of free bet is now as rare as England winning the World Cup. These were free bets for which a deposit was not needed. Usually, they were wrapped in such stringent terms and conditions that they were rendered worthless. The UKGC frowns upon such deals, which is one reason they’re so rarely offered.
- Risk-Free Bet Offers
A risk-free bet is the same as normal free bet with one notable exception – you only get your free bet cash IF your qualifying bet loses. If your qualifying bet is a winning one, then you do not get your free bet as a nice add-on for your initial betting success!
- Enhanced Odds
With an enhanced odds betting offer you’ll get better odds on a specific event than normal. The usual wrapper of terms and conditions apply, though, with the most important aspect being that all the money you win in excess of the normal odds is paid as free bet money, and not money you can simply withdraw and spend elsewhere.
How to Claim Your Welcome Betting Offer
The process to claiming a betting offer is not complicated, and we’ve already talked about it a little bit. The steps are as follows:
- Read the terms and conditions of any welcome betting offer and decide whether the welcome offer is right for you.
- Complete your registration at the site making the offer
- Make the qualifying minimum deposit, if one is required, using a qualified payment method.
- Place your qualifying minimum bet, if one is required, taking notice of the minimum odds or any other terms and conditions you need to follow.
- Get your free bet once your qualifying bet has settled.
- Use your free bet bonus, again taking notice of any terms and conditions you need to follow.
How We Rate the Best Betting Offers UK for Punters
We are experts on welcome betting offers. Not only have we claimed countless numbers of the best new customer betting offers ourselves, we’ve seen many dozens of welcome offers at UK sports betting sites, and have examined every single one of them.
We are therefore perfectly placed to act as judge and jury on the best betting offers UK punters can claim … but how do we decide which offers genuinely offer something, and which are just a tactic to acquire sign-ups with little risk of the sites having to actually pay out?
Below we have outlined the criteria by which we evaluate betting offers in the UK and decide upon the hierachy in which we place them.
- Value – Risk/Reward ratio
If you examine betting offers in the US you’ll notice they are high volume. That’s because sports betting sites in the US feel they can offer $$$s as bonuses because they wrap those bonuses in strait-jacket tight terms and conditions.
Bonus offers in the UK are much more realistic, and – mainly because of UKGC regulations – you will have a genuine chance of coming out on top when you claim a bonus offer. We thoroughly dissect the risk and reward ratio of any offer before we evaluate it for worthiness.
- Clarity & Transparency
Who reads the terms and conditions? Well, when it comes to UK sports betting site bonuses you have to … and the good news when it comes to bonus offers T&Cs is that – thanks again to the UKGC – they have to be readable and easy to understand.
When we are evaluating a bonus offer we do examine the key terms and conditions and see how clearly they have been presented. If the offer has something to hide (or appears to) then the site offering it clearly has something to hide too!
- Betting Offers Terms & Conditions
It doesn’t matter how readable the terms and conditions are (or are not) in line with an offer, the amount of terms and conditions attached is important. For example, if a bonus offer states ‘Bet £10, Get £10’ then that is all well and good, but what if we examine the T&Cs and find out you have to make a minimum £50 deposit using a MasterCard debit card and your bet must be on a League One betting offers football match on a Tuesday night within minimum odds of Evens in which no players are booked and one side keeps a clean sheet and … so on, and so on …
We always do accept sports betting offers terms and conditions such as expiry dates, minimum deposit value, minimum qualifying wager value and minimum odds, but beyond that, we begin to lose faith in the quality of the offer we are examining.
- Wagering Requirements
Wagering or playthrough is more common with casino bonus offers, but some offers require playthrough. For example for a £10 bonus that has 5x playthrough, you would need to gamble £50 of your own money before your bonus money is released.
Playthrough or wagering is rare with UK bonus offers at sportsbooks though, which is certainly good news, and we are less likely to shout about an offer that does have playthrough as opposed to an offer that does not.
- Fair Terms
There are terms that we expect with any bonus offer in the UK, but even though they are expected and are typically present, there are limits to our acceptance of some of them.
For example, expiry dates. We think that between one week and one month are acceptible time limits for both claiming a bonus offer and using it. If periods fall below 48 hours though, we start to get cold feet.
When we look at any bonus offer in the UK, we always evaluate the bonus for the fairness of its terms and conditions.
- Minimum Odds
Nearly all bonus offers come with minimum odds attached. This is prevent you using your bonus on a ‘dead cert’. We think it is perfectly reasonable for any sportsbook to expect you to expose yourself to some element of risk when claiming a bonus.
Our opinion is that minimum odds should be somewhere between Evens and 1/2 (1.50). Our interest in a bonus shortens should the minimum odds required be less than generous.
- Eligible Markets
You’re usually free to use your bonus on any market that the site makes available, from American football to yachting. We don’t think your bonus should be restricted in any way when it comes to available markets.
The only type of bonus we are happy to accept restrictions on are enhanced odds deals. They are usually specific to a single event, and we think that is perfectly acceptible.
- Valid period
As we have already explained, with each step of the bonus claim process (registration -> qualfication deposit -> qualification wager -> bet settlement and bonus award -> bonus usage -> bonus bet settlement -> playthrough (if required)) there’s a limited time period involved.
Along each step of the way, we feel that seven days is the absolute minimum. We are less likely to review a bonus with tigher time restrictions in glowing terms.
- Minimum deposit
Usually bonus offers require a minimum deposit. In the UK, that minimum deposit is usually between £10 and £20, and we think £10 (or less) is a reasonable expectation.
We’re not likely to get thrilled about bonus offers with high minimum deposit expectations.
- Payment method restrictions
You will find that commonly you will need to use a Visa or MasterCard debit card in the UK to claim a bonus offer. This is generally another UKGC restriction as it would be too easy for punters to open multiple eWallet (PayPal, Skrill, Neteller) accounts and claim a bonus multiple times.
We think it is acceptable for bonus offers to restrict you to debit card payments in order to claim a bonus.
Different Types of Betting Offers You Can Get
We’ve already touched on this briefly, but now we are going to examine the different types of sports betting offers you can get in the UK with some genuine examples.
Note that all betting bonuses here were accurate at the time of this review. Please check the site itself before claiming a bonus to make sure the information presented here has not fallen foul of Old Father Time.
Bet X, Get Y
With this deal you need to make a qualifying bet to receive free bets. One of the most generous is the Get £10, Bet £30 available at BetUK. At BetUK former England striker Teddy Sheringham will point you to a deal where you have to place a £10 bet at minimum odds of 1/2 (1.50) within seven days of joining to receive three £10 acca bets with minimum odds of 3/10 (1.30). Other T&Cs apply.
Another great example is at Kwiff where you need to bet £10 to get £10. Your qualifying £10 bet must be at minimum odds of 1/2 (1.50) and once settled, you’ll be in receipt of a £20 surprise bet. Check the full T&Cs at Kwiff before you make your deposit.
Risk-Free Bet
It would be nice to bet without risk, wouldn’t it? Well, at QuinnBet you can … for the first day at least, and you can claim back a maximum of £50, awarded to you as free bets.
All bets on your first day at odds of evens (2.00) or greater that lose will be handed back to you, or half of them will, as free bets up to a maximum of £35.
Even if you end that first day in the black you’ll get a £5 ‘good for you’ free bet, plus ten free spins to use at the attached QuinnBet casino. Check the full T&Cs before taking QuinnBet up on this excellent offer.
First deposit match
More likely to be found at online casinos some online sportsbooks, such as 10bet, will match your first deposit with an identical amount of bonus cash. With this 100% up to £50 welcome offer you need to make a minimum £15 deposit (not Skrill or Neteller) to be awarded bonus cash to use for sports betting up to £50.
You will need to playthrough your bonus eight times before you can release it, and using minimum odds of 4/5 (1.80) on singles and 2/5 (1.40) on multies/accas. Check the full T&Cs at 10bet for information.
Football Betting Offers
Football is king in the UK, and since the advent of online bookmakers football has taken the crown from horse racing when it comes to online betting. The great news for footie betting fans is that all sports books have great football betting offers.
Some betting offers football fans can claim, such as the ‘early payout if two goals up’ at bet365 are available all year round, but you should always be on the lookout for enhanced odds and other betting bonuses for top events, such as UCL ties involving the leading UK clubs, plus the FIFA World Cup and the UEFA Euros. Even each round of EPL action can attract bonus deals.
Don’t forget you can use welcome bonuses, such as the BoyleSports ‘Bet £10 Get £10’ offer on football. With this deal you would only need to bet £10 at minimum odds of Evens on a football match in order to get a £10 free bet, plus a £10 casino bonus. Other T&Cs apply, of course.
Horse Racing Betting Offers
For many years horse racing was the top horse … sorry, dog at the bookies, but although that torch has now been passed to football, you should still be able to get some decent offers at racing meetings, and especially for big races such as The Grand National and the Epsom Derby.
Sports betting sites such as Betway seem to love the Cheltenham festival each year and at Betway 2023 was no different. For each week leading up to the Cheltenham festival Betway offered £15 in free bets for anyone placing a minimum of £25 in bets. Anyone who qualified all four weeks also received a £10 bonus, plus entry into the Cheltenham Pot. Other T&Cs, of course, apply.
Again, don’t forget that most welcome bonuses can be used as horse racing betting offers, so if you like betting on the nags why not go for it?
Betting Offers on Mobile Apps
Betting apps were very much in vogue five years back, as sites would offer you special deals if you downloaded and installed their apps to your devices. The popularity of betting apps has waned of late, as all online bookies in the UK can easily be accessed using a mobile broswer. Some online bookies still offer apps though, and its up to you to decide whether you go for the app or are content with the browser-based version.
You probably won’t be able to find a mobile-only bonus but you can still claim bonuses if you use the app specified by a sportsbook offering a bonus. For example you can download the William Hill app and then use it to claim £30 in free bet credits once you have made a qualifying minimum £10 bet and deposit at minimum odds of 1/2 (1.50). You won’t by now need us to tell you that full T&Cs apply, so make sure you check William Hill out.
Betting Site Offers Terms & Conditions
Here is a quick, easy-to-use glossary of all the most common betting site offer terms and conditions.
- Minimum deposit – the minimum deposit needed to trigger a bonus
- Minimum bet/wager – the minimum wager needed to be placed to qualify for a bonus
- Minimum odds – the minimum odds at which a qualifying bet needs to be placed
- Minimium/Maximum selections – minimum or maximum number of selections a qualifying bet must have
- Restricted payment methods – deposit payment methods that don’t qualify for a bonus (usually eWallets)
- Playthrough/Wagering – the amount of wagering required before betting bonus winnings can be withdrawn
- Expiry dates – time limits for all stages of the bonus acquisition procedure
- Free bet stake not returned – free bet stakes can never be withdrawn, and will eventually be removed from your accounts
- Winnings cap – the maximum amount of money you can win from a betting bonus offer
Existing Customer Betting Offers
The best sports betting sites have bonuses for existing customers as well as newbs. Here were are going to outline a few existing customer betting offers that you may come across.
Free Bet Clubs
A free bet club is one that usually runs weekly. If you make a sufficient volume (£s) of bets during the week, then at the end of the week you are presented with a free bet or some other bonus.
At Betway, for example, once you have opted in you only need to place accas worth a minimum of £25 (min. three selections, min. odds 2/1 or higher) during the week to receive £10 in free bets. This is in the form of two £5 bets that you can use however you like, as long as you do so within 30 days.
Acca insurance betting offers
If you want to win big for low stakes, then accas are the way to go. You can combine several single legs to create a combination bet, with the winnings from each leg going on to be the stake of the subsequent one.
You have to be a betting expert (or fortunate!) to win with an acca, but you also have to bear the pain of losing an acca by only one leg!
Acca insurance is one way of helping you cope with the pain. As an example, at QuinnBet if your NFL or NBA accumulator fails by one leg, your stake is refunded back to you as a free bet, maximum amount £10. Your acca must have a minimum of five selections and minimum overall odds of 1/2 (1.50) in order for you to qualify for this acca insurance deal.
Acca bonus betting offers
An alternative to acca insurance is an acca bonus deal. This deal will amp up your acca winners, and the more selections you add to your acca, the bigger the boost.
Let’s take the William Hill ‘Acca Freedom’ deal at as an example of acca bonus betting offers. Here you can boost any acca as long as it has a minimum of three selections and a minimum £20 stake. The more legs you acca has, the bigger any potential winnings are boosted.
Special event betting offers
There are plenty of top events in the sporting calendar, and it is always worth your while checking all the leading sports betting sites for special deals for big events.
We have already outlined some instances in football and horse racing where special events could mean special deals, but think other sports too. For American football it’s the SuperBowl, for tennis and golf there are all the majors, and for cricket there’s the Ashes or various world cups.
Hunt around during these special times for top special event betting offers.
Best odds guaranteed betting offers
There are two types of ‘best odds guaranteed’ sport betting offers. The most common is where a site will pay you out at the better price, the starting price or the price at which you placed your bet. Typically, ‘BOG’ only applies to UK and Irish horse races, and other limitations apply.
With the second, less common type of ‘best odds guarateed’ deal a site will compare their odds each morning to make sure they are in line with the best odds offered by their competitors.
Extra places betting offers
This type of deal only applies to horse races. Each way bets pay out for non-winning horses placed depending on the number of runners in the race. With extra places betting offers, more places than usual qualify as winning each way bets.
For example, William Hill are nicely generous with their extra places betting offers and will pay out for four places as opposed where three are applicable. Such deals though are only available at specific meetings, so check the site out each day to see what is on offer.
Odds & Price boost betting offers
Regular users of sports betting sites will notice boosted prices and boosted winnings on specific events. Just check the site that offers odds and price boost sport betting offers daily to see what can be taken advantage of.
For the 2022/23 EPL season BetUK offered a unique deal – all winning bets placed on Manchester City winning a match were boosted 10 percent up to £200!
Conclusion
There is a lot to take in when it comes to the best UK betting offers, and we hope that this page has helped you smooth the journey a little. From welcome bonuses to enhanced odds deals to acca insurance, the world of sporting bonuses can be more than a little complex!
We’ve hunted out the best new customer betting offers and all the leading existing customer betting offers, but please be aware sites alter their promotions all the time, so check the top sites we’ve listed here for today’s betting offers, so you hoover up the best UK betting offers today to add power to your betting profits!
FAQs
Q. Which betting site offers a free bet?
A. Several sites mentioned on this page offer a free bet. For example, at BetUK you can get a £30 free bet when you place a £10 free bet using your own money. As always, other T&Cs apply.
Q. What betting site has the best promotions?
A. We have carefully selected the sites mentioned on this page as they all offer the best in deals and promotions. For today’s betting offers, why not check out 888sport? As well as their welcome offer, they have ‘Non Runner No Bet’ deals, existing customer free bets, boosted trebles, enhanced wincasts, bet builder deals, enhanced odds, each way extra places deals and much, much more.
Q. Which Betting site has the highest welcome bonus?
A. That accolade, we feel, belongs to 10Bet. Sign up for an account at 10Bet and you can earn yourself a 100 percent bonus up to a maximum of £50. Terms and conditions do, of course, apply.
Q. Can I get Grand National betting offers?
A. Yes, you should be able to get Grand National betting offers when the racing calendar swings around to Aintree’s main event each year. If you like betting on horses than you will be able to get Cheltenham Festival betting offers too.[/A4]
Q. What betting site has the best Premier League betting offers?
A. Football is red hot in the UK, so you can expect plenty of Premier League betting offers being available during the season. We highly recommend Betway for Premier League betting offers, as they usually have some very good EPL-based betting promotions available.